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How web page design has changed for CARLETON websites

First Carleton Website

This is the earliest official Carleton website that can be found on Wayback Machine. This website were basic, using vertically structured, text-heavy pages with few graphics just like most of the web design at that time. There are also some eye-catching blue underlined hypertext to navigate the virtual Web space. This website also has different sections for visitors, students and alumni which is very unusual for .edu websites at that time. It is a pity that this division disappeared during the next 10 years.

In the year 1998

Carleton College 
BALD spot 
For navigation help, try the

Although this image-mapped, publication-style approach might look outdated today, but we can definitely see the use of Carleton related themes such as the yellow and blue color as well as the picture. It also provides a better description of the school that the current web page, indicating not only that it is a college but also it is situated at Northfield. The design of this web page is not very different from other .edu sites, most schools were offering a column or two of links accompanied by clip art.

Entering 2000!

Carleton College 
Admissions I Alumni 
et, Northfield, Minnesot., USA SSOS7 
One Nom. College Stre 
COVE-RAGE of commencement will start at 
423 seniors will receive the bachelor of arts degree on June 10. President Clinton will 
speak, and George H. Dixon and Bruno Nettl will receive honorary degrees. Check here 
for official and up-to-date information. 
Welcome to 
Carleton College 
An introduction to Carleton 
Academic Departments: 
Why Carleton has been ranked Number one in 
Teaching by U.S. News & World Report 
For Alumni: 
Reunions, Club Events, Class Pages, 
Volunteer & Support Opportunities 
Campus-oriented views of this site with 
resources for students, faculty & staff including 
administrative offices 
News & sports; 
News from & about Carleton 
New Highlights: 
The buzz on campus this week 
Special Events: 
Arts, Entertainment, & Academic Visitors 
Carleton College 
do you 
know about... 
the Eald_SQQt? 
our Ath.en&um? 
the Knights? 
the Cays? 
our Japanese-gar.ße.n? 
our Ricksbau? 
the Bust Of Schiller? 
Laurence Gould?

In 2000, Carleton’s website undergone a major change. Descriptions are added below major links to provide more actual content. Carleton was also now devoting some front page real estate, however minimalist, to Carleton news. This is a change from simply providing links to the major areas of the College, a trend that was happening across most .edu websites at the time. Unfortunately, this website is still targeting alumni and especially prospective students when a lot of the .edu website at that time has started to incorporate the intranet/portal trend.Notice how the content available on the home page is still in a table layout and fit in one screen.


Carleton College 
search go 
Prospective Students 
Campus Life 
About Carleton 
L The place where people know how to 
pursue what theVre pass.onate 
about, —Ua,'y Stiff 0B 
New Quote • All nuotes 
1 N College St Northfield. MN, USA 
-1 507 222 4000 
Campus Photos 
Sumrner at CarktM1 
Faculty & Staff 
Sayl e Cen!er 
Today (Tuesday, August 18th) 
11 :45am Weight @YorK 
(see event deta,4s) 
Tuesday, August 25th 
11 Weigh! Watchers@Usyk Varies 
(see event detadS) 
Wednesday, August 26th 
4:00pm Cassat and Memorial Hall Open 
House Cassat Ham Main Floor Lounge 
Tuesday, September 'st 
11:45am Weignt Watchers@ Work vanes 
(see event details) 
Carleton News 
garleton Invites Community_tp Open 
House for New Residence Halls 
Community Connections 
CarEton Announces Srna" Mainterwwe 
at Ails 
The Arts union 
Passipg_the Baton 
Carleton's plans for a second wind turbine

Carleton’s website undergone a major change during 2007 and the beginning of 2008. The details of this process and the reason for this new website can be found here: . One thing that I like about this web page is that it has much nicer photos of Carleton. Notice how Carleton finally starts to add sections not only for prospective students and alumni but also for students, faculty & stuff and families. Another improvement is that the search bar is also more prominent and better designed. According to the article, this website hopes to convey the message that Carleton is Whimsical/Offbeat , Dynamic, Genuine, Curious and Open. How much of these characteristics you can tell from this website is up to people’s personal interpretation.

This is 2014!

This design is very similar to present day Carleton website design. Notice how the color has finally changed to a more well matched yellow and blue.


Carleton has made the decision to migrate from Reason to WordPress as its primary Content Management System (CMS). This process would approximately take 3-5 years. Most university websites nowadays are using WordPress. WordPress is a platform that allows web developers to build customizable, creative websites and people have more power and control over their content.

Problems with current Carleton webpage

  1. It is very confusing to have two lines of navigation bar.
  2. The content of the navigation bar is also not clear. Are Academics and Campus Life intended for Students or for Prospective Students?
  3. Another big problem with this web page is that it does not explain what Carleton is. People that opened this site by accident would be very confused by the single word “Carleton”. Even though it can quickly be deduced that this is a education institute, is Carleton a high school, a university or a college?

4. Another thing that is confusing is that it is not obvious what buttons are. For example, it probably would not occur to you that the block on the top right corner with “THE CAMPAIGN FOR CARLETON” is actually a button.

The Florida Gateway College website is that of a small school with a big digital presence. It doesn’t let its size hold it back. The website is big and bold, warm and inviting, and very clear.

Fun Facts

I unexpected discovered an old link to a version of Carleton’s website in 2001. There is also a link there about an agreement between Carleton College and Carleton University on naming practices.

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